Amazon kindle fire $506/8/2023 ![]() This is the big mystery of today’s teardown. The middle of the mold is actually carved out by CNC (computer numerical control) milling. Looking inside, the casing is a very simple plastic injection molded part, slightly textured and colored in-mold (vs. I love this mechanism and use it all the time. This is a co-molded piece, made of rigid PC-ABS plastic on the outside, with little arms made of an elastomer material on the inside, designed to keep the feature from falling out of place after installation. The button mechanisms on the outside are really awesome. The kindle is super easy to open, kept together by a ton of snap fits. Is Amazon making a statement about the durability of the Fire tablet? This is what comes out of the package - tidy and simple! It is slightly disconcerting that the tablet was rattling around inside without a ton of structure, but it does look nice. Usually consumer electronics will be packaged with some sort of molded pulp tray, but here it’s just a piece of cardboard - a more environmentally friendly solution, and definitely cheaper than your average packaging. It’s also highly flexible in a retail environment since it can hang or stand up. It’s very minimalist and efficient space-wise, in that it takes up very little retail space. The packaging definitely get’s an A+ on the scale of sensibility. Let’s take a look inside to see just how sensible this new tablet really is. It’s not the fanciest tablet, but in Amazon’s own words, it’s “ a most sensible tablet.” For 50 bucks you get a 7” display, 1.3 GHz quad-core processor, Wi-Fi, 8 GB of storage, and rear and front-facing cameras. That’s twice as cheap as any other tablet Amazon has on the market. In the midst of your holiday shopping, you probably came across the new Amazon Kindle Fire that’s selling for $50.
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